DSW VIP Launch


Designer Shoe Warehouse (DSW)

About This Project

Designer Shoe Warehouse (DSW) is known for selling top-quality brand name shoes at great value. The popular shoe chain has thousands of shoes for women and men in over 400 stores in the US and Canada.

DSW approached Brink Events to help launch their newest location in Victoria. The new store was to be the largest in Canada and the first of its kind in British Columbia. Given their guidance and direction, we put together the ultimate VIP and media launch for 150 guests that featured top-notch food, beverage service, beautiful floral arrangements, DJ, photography, red carpet entrance, and more. The end result was a launch that yielded the most PR and press coverage and highest sales total in DSW Canada launch history – not to mention the client felt the experience and ambience was unparalleled when compared to other previous launches.

Whispers. Chatter. Conversations. We’re starting to hear people talk about events again…

Though the excitement is undeniable, we’re still practicing cautious optimism. But things are changing and improving, and the future looks promising. But just to let you know…

Brink Events is still around. We haven’t gone anywhere.

In fact, we’re more excited than ever about the event industry as we move forward. We truly believe that humans thrive on social interaction and engagement, and it’s been sorely missed. We can’t wait for the day we’re able to bring everyone back together.

Though we don’t have a specific timeline for the return, we want to open conversations. Please reach out to us if you have an event in mind or any questions. We have no doubt that things are going to get busy, so we want to start the dialogue now. We can’t wait to hear from you.

All the best and stay safe.

Brink Events

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