DSW VIP Launch


Designer Shoe Warehouse (DSW)

About This Project

Designer Shoe Warehouse (DSW) is known for selling top-quality brand name shoes at great value. The popular shoe chain has thousands of shoes for women and men in over 400 stores in the US and Canada.

DSW approached Brink Events to help launch their newest location in Victoria. The new store was to be the largest in Canada and the first of its kind in British Columbia. Given their guidance and direction, we put together the ultimate VIP and media launch for 150 guests that featured top-notch food, beverage service, beautiful floral arrangements, DJ, photography, red carpet entrance, and more. The end result was a launch that yielded the most PR and press coverage and highest sales total in DSW Canada launch history – not to mention the client felt the experience and ambience was unparalleled when compared to other previous launches.