Brand Royalty 2025
Client
Self-Produced
Date
May 2025
About This Project
With a successful year one under our belt, we set out to create a new expo experience and further elevate the bar. Year 2 for Brand Royalty meant more vendors, more cars, more lounges, more food, more experiential pieces, and more beyond that. The guest count grew as well – and no one left unsatisfied. We built upon our original “social expo” vision, which broke down barriers and shifted the traditional view of an expo or trade show. We incorporated food & beverage tastings, art installations, car test drives, VIP furniture lounges, an AI-photo booth, and other elements in a way that set the event apart from all other expos. With over 55 vendors, 900 guests in attendance, and a $6,000 cheque for BC Cancer (the benefiting charity of choice for the event), year 2 blew away expectations and proved that an innovative concept can yield extraordinary results.